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We have never been woke: Available in stores now!

Musa al-Gharbi dismantles a comforting illusion held by many in the professional class: the belief that their rise to power has been a victory for social justice. In a piece that serves as both a book launch and a structural critique, al-Gharbi argues that the very people who claim to champion equality are actually the primary architects of modern inequality. This is not a story about individual moral failings, but about how the "symbolic economy"—encompassing media, law, academia, and consulting—has turned social justice rhetoric into a mechanism for elite consolidation.

The Paradox of the Symbolic Class

The core of al-Gharbi's argument rests on a provocative redefinition of the current cultural landscape. He identifies a specific demographic he calls "symbolic capitalists": professionals who traffic in data, ideas, and rhetoric rather than physical goods. "People who work in these fields traffic primarily in data, ideas, rhetoric, images instead of physical goods or services," he writes. These individuals, he notes, are the most likely to self-identify as feminists, antiracists, or allies to LGBTQ people. Yet, al-Gharbi points out a jarring disconnect: "In reality, the opposite has happened. In tandem with the transitions favoring the symbolic industries, we've seen increased polarization and social conflict."

We have never been woke: Available in stores now!

The author suggests that this group has successfully framed their own ascent as a moral imperative. "Elites' bids for more power and status, meanwhile, are increasingly bound up with their egalitarian bona fides," al-Gharbi observes. This framing is crucial because it explains why social progress feels so stalled despite the dominance of progressive language in institutions. The argument holds water because it shifts the blame from abstract "systems" to the specific class of people managing them. Critics might argue that this view is too cynical, ignoring genuine policy wins achieved by these professionals, but al-Gharbi insists the data on inequality tells a different story.

Symbolic capitalists are, themselves, among the primary beneficiaries of these inequalities – and social justice discourse is increasingly mobilized to justify them.

The Illusion of the 'Awokening'

Moving beyond the present, al-Gharbi contextualizes the current cultural moment as merely the latest in a series of historical cycles. He challenges the notion that the last decade represents a unique moral awakening. "Although these periods of Awokening are often defined in by struggles over social justice, very little tends to change for these periods with respect to those who are genuinely marginalized and disadvantaged in society," he writes. Instead, he characterizes these movements as "struggles largely constrained to elite spaces, with stakes that are primarily relevant to elites."

This historical perspective is the piece's most potent tool for busy readers trying to make sense of the news cycle. By comparing the current era to similar shifts in the 20th century, al-Gharbi suggests that what looks like a revolution is often just an internal reshuffling of the ruling class. He notes that the "losers" in this symbolic economy are often portrayed as deserving their fate simply because they hold "wrong" views on race or gender. This dynamic allows the administration and its associated institutions to maintain control while appearing morally superior. The argument is effective because it strips away the emotional charge of culture war debates, revealing a cold calculation of power.

The Blurring of Class Lines

Perhaps the most uncomfortable section of al-Gharbi's analysis is his insistence that the line between "us" and the wealthy elite is an illusion. "We typically focus on millionaires and billionaires when discussing social problems," he writes, "However, symbolic capitalists exert immense influence over society too." He argues that these professionals are not merely employees of the wealthy but active participants in the system, often designing the policies that perpetuate inequality. "It's largely through 'us' that they make stuff happen in the world," al-Gharbi asserts.

This section forces the reader to confront their own position within the hierarchy. If you work in a non-profit, a university, or a media outlet, al-Gharbi implies you are part of the problem you claim to solve. "The line we try to draw between 'us' and 'elites' is less substantial than we'd like to acknowledge," he concludes. This is a bold claim that risks alienating the very audience the book targets, yet it is necessary for his thesis. A counterargument worth considering is that many symbolic capitalists genuinely lack the leverage to change these systems, but al-Gharbi counters that their collective cultural power is the very engine of the status quo.

Understanding this state of affairs requires a deep and unflinching look into the history and political economy of symbolic capitalists.

Bottom Line

Musa al-Gharbi's most compelling contribution is his ability to reframe the culture war not as a battle between good and evil, but as a competition for status within a specific professional class. The argument's greatest strength is its refusal to let the "symbolic capitalist" off the hook by blaming external forces, yet its vulnerability lies in offering little concrete path forward beyond diagnosis. For the busy reader, the takeaway is clear: the language of justice has been co-opted to protect privilege, and until we stop conflating elite self-interest with moral progress, the underlying inequalities will only deepen.

Sources

We have never been woke: Available in stores now!

I am pleased to confirm that We Have Never Been Woke is now officially published by Princeton University Press.

Now that the book’s out, I’m hitting the road to talk about it in the U.S. and abroad. Book tour information available here. If I’m not headed to your neck of the woods yet, reach out to my booking agent, Molly Grote (Molly_Grote@press.princeton.edu), and let’s change that! I want to talk to as many people as I can in as many places as I can to think and talk through these issues together.

If, by chance, your local book store does not have the hardcover in stock, you can also snag a copy via Bookshop.org, Thriftbooks, Barnes & Noble, Amazon and through most other major retailers. You can also pick up a copy directly from the publisher via the Princeton University Press website.1 Some used copies may also be available on AbeBooks.

For folks who prefer e-books, you can get a copy through Kobo, Google Play, Amazon, Barnes & Noble, and beyond.

If audiobooks are your jam, you can get that version, narrated by me, through Apple Books, Barnes & Noble, Audible, Google Play, Libro.fm and Kobo.

For those who want to read the book but are unwilling or unable to purchase a copy, information on how to get the book in your preferred format via local or college libraries is available here.

Ultimately, wherever you are, however you’d like, in whatever format you prefer, and through whatever means make sense — get your hands on a copy ASAP! I’m biased, of course, but I think it’s really a great book.

And I’m not alone! We’ve got some great blurbs by others who’ve done important work in this space:

We’ve got excellent early reviews, and new ones dropping every day.

If you’re a journalist or editor looking to nail down an interview or secure an excerpt, review copy, or original essay, reach out to the book’s publicists:

For North America based journalists, editors and publications, contact Julia Haav (Julia_Haav@press.princeton.edu)

For journalists, editors and publications based outside of North America, contact Kate Farquhar-Thomson (Kate_Farquhar-Thomson@press.princeton.edu)

If you’re still on the fence about picking up a copy for yourself, feel free to peruse the essays, interviews, reviews, and recorded talks that have gone live on the book to date – available below. There’s also a good guide to the book at EconLib by Kevin Corcoran.

Individually, and even collectively, these resources don’t cover most of the book’s content (in no small ...