The Scandinavian Run
Rick Beato is halfway through his European tour, and the experience has been nothing short of transformative. The run began in Berlin, continued through Stockholm, landed in Oslo, and then headed to Helsinki — with shows scheduled on Halloween, November 1st. After Helsinki, the tour moves to London on November 3rd before wrapping up in Dublin on November 5th.
The Oslo show last night drew a enthusiastic crowd that Beato describes as very funny. The Scandinavian leg has been remarkably smooth weather-wise, with mostly clear skies and temperatures around 40 degrees — comparable to Rochester, New York.
Behind the Scenes Content
While touring, Beato has been filming extensively. First stop was Berlin where he interviewed jazz guitarist Kurt Rosen Winkle at his studio. The next day involved a three-hour visit to Noyman Microphones in Stockholm, which Beato calls incredible. In Oslo, he visited friend Ola England's studio for coffee and recorded a video. Tomorrow in Helsinki, they'll be visiting Neural DSP to film more content.
They had security everywhere. I was thinking the guy's getting nervous as Mike stood too close to "The Scream."
The crew also made time for cultural immersion today, visiting Oslo's museum where they saw Edvard Munch's original works — including "The Scream." Beato admits he considered making faces in front of the painting but decided it probably wouldn't be cool. Security was tight everywhere.
Norwegian Music Culture
Beato and his team have been hitting record stores and music shops in each city. In Oslo, they found a massive well-organized store with posters, memorabilia, and tons of records in excellent condition. They visited For Sound, a guitar department where a worker named Simon was really cool — hanging out, checking out pedals and guitars.
The duo also noticed Teslas are everywhere in Norway. There's an electric car showroom across from their hotel.
The Guitar Travel Saga
Flying with guitars is never simple, and this trip proved eventful. Between Berlin and Stockholm, no issues. But flying from Stockholm to Oslo yesterday presented a new challenge: the airline insisted on requiring a ticket for the guitar — essentially making Beato pay for an extra seat. He had to change Mike's seat, and they had to check bags that got messed up.
Tomorrow's flight to Helsinki is on Finnish Air, and Beato admits he's nervous about what might happen. He's curious whether they'll have to buy a ticket again. The good news: traveling with guitars on larger transoceanic flights typically allows flight attendants to store them in the coat closet.
Interviews on the Horizon
During Q&A sessions at shows, audiences repeatedly ask which interviews Beato still wants to do. His answers haven't changed: Paul McCartney, Keith Richards, and Jimmy Paige remain the top targets. Donald Fagan would be another welcome addition.
He also mentions a Las Vegas Nuno event coming in January — a four-day guitar sanctuary featuring Nuno, Eric Gails, Richie Catson, and Matteas Cado. It's going to be amazing.
Bottom Line
This tour update is less about breaking news and more about capturing the vibe of Scandinavian Beato's content strategy involves deep cultural engagement — visiting studios, museums, record stores, and connecting with local music scenes in each city. The real story isn't the tour logistics but rather his genuine enthusiasm for Norwegian culture: the beautiful weather, the record stores, and the people he's meeting. His biggest vulnerability is the promotional angle — the Halloween sale pitch for guitar courses feels inserted where a more organic conversation about the art would land better. }