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Is witchcraft going mainstream?

Andrew Henry doesn't just ask if witchcraft is going mainstream; he reveals that it already has, quietly outpacing established denominations like the Presbyterians. By bringing scholar-practitioner Thorne Mooney into the conversation, the piece moves beyond the sensationalism of Halloween costumes to explore a genuine demographic shift where 1.5 million Americans now identify as witches. This is not a story about a fad, but a rigorous examination of how a marginalized spiritual path is reshaping the American religious landscape from the inside out.

The Scholar in the Circle

Henry frames the interview around a unique tension: Mooney is both an academic observer and a devout participant. He writes, "I want to be able to approach whatever I'm talking about critically. I don't want to just be like yeah witchcraft it's the best thing right like that's not a scholarly perspective." This admission is crucial because it dismantles the assumption that insider knowledge compromises objectivity. Instead, Henry suggests that Mooney's dual role offers a more nuanced lens than a detached outsider could ever provide.

Is witchcraft going mainstream?

The conversation navigates the awkwardness of being a practitioner in a secular academic space. Mooney notes that while a Christian studying the Bible is standard, "when somebody who belongs to a new religious movement shows up in a classroom that can be a little bit harder to navigate." Henry effectively uses this friction to highlight the evolving nature of religious studies, where the line between the observer and the observed is increasingly blurred. Critics might argue that this proximity risks bias, yet the piece demonstrates that Mooney's willingness to critique her own community—admitting that "this dearly beloved piece of history actually isn't history in our community"—validates her scholarly integrity.

"It's much murkier than I think a lot of folks realize."

Defining the Umbrella

One of the piece's most valuable contributions is its insistence on precision. Henry guides Mooney to clarify that "Wicca is explicitly its own tradition that almost always identifies overtly as religious," while witchcraft is a broader category, akin to how "football isn't every sport." This distinction is vital for a general audience that often conflates all magical practices under a single, vague label. Mooney explains that "when you start referring to all witches as Wiccans, everybody else is going to feel really overlooked."

The commentary here is sharp because it corrects a common media error without being pedantic. Henry paraphrases Mooney's point that "paganism is another kind of umbrella all the way over here that's even bigger," encompassing everything from nature-based spirituality to historical reconstructionism. This clarity is essential for understanding the data: the 1.5 million figure includes a diverse array of beliefs, not just a monolithic Wiccan bloc. The piece wisely notes that even the term "pagan" is often defined negatively as "not Christian," a framing that Mooney argues fails to capture the positive, specific traditions of modern practitioners.

The New Generation

Perhaps the most surprising insight comes from the generational shift. Henry asks Mooney about the younger practitioners, and the response challenges the stereotype of the solitary, old-school witch. Mooney observes that the new generation is "really focused on social justice" and is "speaking out against the assorted political onslaught that we're facing right now." This reframes witchcraft from a private, esoteric hobby into a public, political force.

The author captures the generational disconnect with humor, noting Mooney's joke about young witches not caring for "Nicole Kidman and Practical Magic." Yet, the underlying point is serious: the traditions are being reinvented. Henry writes that "young witches are more critical" and are "reading and writing better books," suggesting that the movement is maturing intellectually as it grows numerically. This evolution means that textbooks from the 1980s are becoming obsolete, a point that underscores the dynamism of the religion. A counterargument worth considering is whether this politicization might alienate those seeking spiritual solace rather than activism, but the piece suggests this integration is the current reality of the faith.

Bottom Line

Andrew Henry's coverage succeeds by treating contemporary witchcraft with the same analytical rigor usually reserved for major world religions, revealing a vibrant, evolving community that defies simple categorization. The strongest element is the nuanced handling of the scholar-practitioner dynamic, which proves that deep personal investment can coexist with critical academic distance. The biggest vulnerability remains the sheer diversity of the movement, which makes it difficult to pin down a single "mainstream" definition, but that ambiguity is precisely what makes the story so compelling.

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Is witchcraft going mainstream?

by Andrew Henry · Religion For Breakfast · Watch video

The number of Americans who claim to be witches has increased dramatically over the last 30 years with 1.5 million Americans saying they're witches. 800,000 of them being Wiccans specifically. This is up from an estimated 8,000 Wiccans in 1990 and 340,000 in 2008. Put another way, there are now more witches than Presbyterians in the US.

But what does this rise actually mean? Today I'm joined by Thorne Mooney, a scholar of religion, practicing witch, and content creator whose work bridges both academic research and lived pagan traditions. She's the author of Witches Among Us: Understanding Contemporary Witchcraft and Wikah. While most books on the subject are written for practitioners, Thorne has written a smart, neutral, and academic intro for anyone who's just interested in understanding these traditions.

Thorne is also teaching a seminar with us on American paranormal beliefs. She'll share more about that later, but if you want to sign up, you can follow this link here on screen. Today, we talk about her positionality as both a scholar and a practitioner, how younger generations are reinventing contemporary witchcraft, and what it means to be a witch here in 2025. So, without further ado, here's Thor Mooney.

I'm here with Thor Mooney. Welcome to the show. >> Hi, Andrew. It's so nice to be here.

Thank you. so random way to start, but I've I personally have always been curious about your pen name, Thorne Mooney. And the audience might be curious about it, too. So, why do you go by Thorne because that's not your birth name or given name, as it were.

>> That's right. Legally, I'm Mary Katherine. It's more syllables on the internet. Harder to say.

so my background is contemporary pagan. I'm Wikcan explicitly and one of the things that we have in our tradition is something called a craft name. if you're Catholic you might be familiar with the concept of a confirmation name. in the craft we often take other names specifically for use in those spaces.

And when I was an adult on the internet in the burgeoning internet and I was coming up with screen names and kind of developing an online presence I started using my craft name because I was explicitly talking about magical practices. I was talking about the occult. I was talking about witchcraft. this was the early days of YouTube especially.

and so ...