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The influencer teaching millions to fear solar

This piece exposes a disturbing paradox: a social media campaign that claims to protect nature is actually amplifying the very forces accelerating ecological collapse. Emily Atkin doesn't just debunk a viral influencer; she maps how legitimate local concerns about land use are being weaponized into a national obstructionist movement that aligns perfectly with fossil fuel interests.

The Architecture of Fear

Atkin introduces Alexandra Fasulo, a former homesteading influencer who has pivoted to becoming one of the most prolific voices against renewable energy. Fasulo frames utility-scale solar not as a climate solution, but as a "foreign-backed corporate Trojan horse designed to grab American farmland." Atkin notes that this rhetoric is effective because it begins with a grain of truth shared by many environmentalists: a clean energy system should not be built carelessly on the ecosystems it is meant to protect.

The influencer teaching millions to fear solar

However, Atkin argues that Fasulo's campaign balloons this specific concern into a conspiratorial narrative. "On Fasulo's accounts, that concern has ballooned into a larger, more conspiratorial argument: one that makes the renewable energy industry seem far more sinister than the fossil fuel industry it is supposed to replace." This framing is dangerous because it erases the distinction between bad siting and the technology itself, treating all solar development as inherently malicious.

The article reveals how this local fight has been co-opted by the highest levels of the executive branch. Atkin points out that "Her arguments are now being echoed by the fossil-fueled Trump administration," noting that the EPA and USDA have recently accused New York of fast-tracking industrial solar on productive farmland. This alignment suggests that Fasulo's online campaign has transitioned from a niche grievance to a policy blueprint for the administration's broader agenda to halt renewable expansion.

The cheapest place for a company to build is often one where some of the true costs can be passed on to communities and ecosystems.

The Specifics of Fort Edward

Atkin grounds her analysis in the Fort Edward Solar project in New York, a case where the tension between energy needs and habitat conservation is palpable. The project sits near the Washington County Grasslands, a habitat critical for the Western meadowlark, one of the fastest-declining bird groups in North America. Atkin explains that the conflict arises because the landscapes easiest to build on—large, flat, treeless fields—are often the same ones most valuable to wildlife.

Fasulo's case is strongest here, where she correctly identifies that the project was sited for economic convenience rather than ecological sensitivity. "The project area is not simply good habitat; it is priority habitat repeatedly identified in conservation plans," wrote Audubon leaders, a point Atkin highlights to show where Fasulo's initial instincts were correct. However, Atkin critiques how Fasulo interprets the outcome. When the Grassland Bird Trust reached a settlement to protect a different parcel of land in exchange for dropping their lawsuit, Fasulo viewed this as proof the system was rigged.

Critics might note that the settlement represents a pragmatic conservation victory, a common mechanism in land trust work where protecting a comparable habitat is often more efficient than blocking necessary infrastructure. Yet Fasulo rejects this nuance. "She saw the Grassland Bird Trust's agreement as further evidence that the institutions involved in the process could not be trusted," Atkin writes, contrasting Fasulo's cynicism with the view of conservationists who see the project as a reason to build solar differently, not to stop building it altogether.

The Climate Elephant in the Room

The most critical section of Atkin's commentary addresses the fundamental disconnect in Fasulo's worldview: the refusal to acknowledge the climate crisis driving the renewable buildout. Fasulo argues that upstate New York's grid is already nearly emissions-free, claiming, "Upstate New York isn't contributing to global warming currently." Atkin dismantles this by pointing out that while the current grid is 90 percent emissions-free, demand is rising rapidly, and without new renewables, the gap will be filled by methane gas.

When pressed on whether she believes fossil fuels cause climate change, Fasulo evades the question. Atkin captures the absurdity of her position: "I believe that if all of these corporations were to leave our forests and grasslands and wetlands alone ... it would lower the temperatures on our planet more effectively than mining and destroying the environment." Atkin counters this by explaining that natural carbon sinks cannot cancel out an energy system that keeps adding more pollution. "They cannot cancel out an energy system that keeps adding more and more," she writes, emphasizing that the manufacturing footprint of solar panels is negligible compared to the emissions they avoid over their lifespan.

Fasulo is mistaken that the planet can simply "take care of the atmosphere"—at least, not while humans keep pumping heat-trapping chemicals into it at an unprecedented rate.

The Myth of the Land Grab

Finally, Atkin scrutinizes Fasulo's statistical claims, revealing them to be largely fabricated or misinterpreted. Fasulo frequently warns of a "$24 trillion land grab" where solar will consume American agriculture. Atkin traces this figure to a real estate brokerage that referred to all U.S. real estate, not just farmland. The actual data tells a different story: "wind and solar directly affected less than 0.05 percent of U.S. farmland in 2020," and even under ambitious 2050 targets, solar would require only about 1.15 percent of U.S. farmland.

Atkin contextualizes this by noting that corn grown for ethanol already uses 4.5 percent of farmland, yet receives far less vitriol. "Fasulo has also claimed that solar is not just eating up farmland, but prime farmland for food and grazing," Atkin notes, but then points out that abandoned prime farmland outnumbers prime farmland used for solar by 43 to one. This section effectively demonstrates how Fasulo inflates legitimate concerns about land use into a sweeping, evidence-free narrative of destruction.

Bottom Line

Emily Atkin delivers a masterclass in separating valid ecological critique from climate denialism, showing how the former is being hijacked to serve the latter. The piece's greatest strength is its refusal to dismiss Fasulo's concerns about specific sites like Fort Edward, while simultaneously exposing the falsehoods she uses to generalize those concerns into a national anti-solar crusade. The biggest vulnerability in the opposing argument is its reliance on cherry-picked data and a fundamental misunderstanding of the energy transition's scale, a gap that the administration is now eager to exploit. Readers should watch how this narrative of "solar as a land grab" evolves as the executive branch attempts to roll back renewable subsidies based on these very claims.

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The influencer teaching millions to fear solar

by Emily Atkin · HEATED · Read full article

On Instagram, a young woman with dark hair stares intensely into the camera. “We’re losing our country,” the text reads.

The video cuts to fields of solar panels.

“This is what their ‘clean energy’ looks like,” the caption says, as footage flashes between barren trees and wire fences. “This is what it has done to our nature. Our countryside.”

The April post, which has more than 32,000 likes, belongs to Alexandra Fasulo, a 33-year-old influencer in upstate New York who has created one of the most prolific anti-solar campaigns on the Internet.

This year alone, Fasulo has posted about solar more than 500 times, portraying U.S. utility-scale renewable development as a foreign-backed corporate Trojan horse designed to grab American farmland and harm the environment. She has over 2 million followers across platforms.

Part of what makes Fasulo’s campaign so effective is that it begins with a concern many progressives and environmentalists share: that a cleaner energy system should not be built carelessly on the ecosystems it is meant to help protect.

But on Fasulo’s accounts, that concern has ballooned into a larger, more conspiratorial argument: one that makes the renewable energy industry seem far more sinister than the fossil fuel industry it is supposed to replace.

Her arguments are now being echoed by the fossil-fueled Trump administration. In late June, the EPA and USDA accused New York of “fast-[tracking] industrial solar projects on some of America’s most productive farmland,” and demanded answers from Gov. Kathy Hochul. Days later, Fasulo appeared in Washington for Trump’s “Lawfare Partnership,” was cited and pictured in its press materials, and later cheered Energy Secretary Chris Wright’s move to end new wind and solar subsidies, calling it a “huge step in solar and wind destroying the U.S.”

So who is Alexandra Fasulo? How much of what she tells her millions of followers is true? And how did one local fight over one solar project become a blueprint for the next phase of climate obstruction nationwide?

The answer begins where her case is strongest: Fort Edward, New York.

From homesteading influencer to anti-solar crusader.

Before becoming one of the most prominent anti-solar voices online, Fasulo was living in Florida, running a successful freelance writing business which CNBC profiled as earning $378,000 a year.

She told HEATED that, in 2023, Hurricane Ian destroyed her home. So she moved back to upstate New York, where she’s from, and took ...