← Back to Library

London landlords’ latest tactic: Inverse bidding wars

Michael Macleod exposes a chilling loophole in London's housing market: a legal maneuver that achieves the same result as the bidding wars the new Renters' Rights Act was designed to eliminate. While the legislation promised to turn renting into a transparent supermarket transaction, Macleod reveals how landlords have simply inverted the auction, forcing desperate tenants to bid up from an artificially inflated ceiling rather than down from a floor. This is not just a market glitch; it is a systemic failure of policy that leaves the most vulnerable residents paying more for less protection.

The Inverse Auction

The core of Macleod's investigation is the discovery that the ban on upward bidding wars has been neutralized by a strategy of aggressive overpricing. He writes, "The intention was that renting a flat would instead become like walking into a supermarket — the advertised price would be the price you paid." However, the reality is far more manipulative. Landlords are now listing properties at sums far beyond market value, banking on tenant desperation to secure a deal at the top end of the range.

London landlords’ latest tactic: Inverse bidding wars

This tactic exploits the psychological pressure of the rental market. As Macleod notes through the experience of tenant Lucy Giles, "They might put the asking price to £4,000, but they don't really mean £4,000." The danger lies in the opacity; tenants cannot easily distinguish between a genuine high-value property and a strategic bluff. The author argues that this creates a "technically not illegal" environment where the market functions exactly as it did before the law changed, only with a higher starting point.

"When I saw this legislation come in, I thought, this is really good. I just never really thought about the unintended consequences that mean the market is functionally acting the exact same."

Macleod's reporting is particularly effective because it moves beyond abstract policy critique to the lived experience of renters. He highlights how the new system forces tenants into a "blind auction" where they must guess how low their competitors are willing to go, then bid slightly higher. This dynamic is exacerbated by the cultural mindset that has been ingrained over years of scarcity. As tenant Alice Bathurst observes, "For so long we've been in the mindset that to get somewhere good you have to offer above the asking price, and that you wouldn't even think to drop below."

Critics might argue that market forces will eventually self-correct as tenants become more educated on the tactic. However, Macleod suggests that the sheer volume of listings and the urgency of the housing crisis prevent this education from taking hold. The result is a market where transparency is an illusion, and the Renters' Rights Act of 2025 has effectively become a ceiling for negotiation rather than a floor for protection.

The Fire in the Recycling Centre

Shifting from housing to infrastructure, Macleod turns his lens to a massive fire at a south London recycling centre, a stark illustration of the city's strained capacity. The blaze, which required 100 firefighters to contain, was not an isolated incident but a symptom of a deeper systemic failure. The facility had caught fire just months prior, and the cause points to a specific, recurring hazard: lithium polymer batteries.

One firefighter on the scene offered a blunt assessment of the culprit, stating, "It'll be lithium batteries. They get crushed and then combust." This observation connects directly to the broader issue of waste management in a dense urban environment. As Macleod puts it, "Londoners can't stop chucking rechargeable batteries in the recycling. Which are then destroying London's ability to recycle."

The fire serves as a potent metaphor for the city's infrastructure buckling under the weight of modern consumption. The heat of the summer had already dried out the ground, creating a volatile environment where a single spark could lead to a conflagration. This parallels the housing situation: just as the market is overheated and prone to bursting, the physical infrastructure is dry, cracked, and unable to absorb the next shock.

The Flood Risk and Tax Raids

The commentary then weaves in the environmental and fiscal pressures facing the capital. With the dry summer having sealed the soil with dust, the imminent arrival of rain poses a severe flood risk. Dr. Linda Speight, a hydrometeorologist, warns that the ground is "really hard, so there's no way for the water to get into those gaps to move through the soil." Consequently, even standard rainfall could trigger flash floods, turning the city's streets into rivers.

Macleod connects this environmental fragility to the city's governance, noting that fire brigades are already "at their wits' end" after dealing with the summer fires. The sudden flip to wet weather leaves emergency services with no time to reset. This vulnerability is compounded by the city's fiscal health. In a separate development, Treasury minister Dan Tomlinson confirmed that HMRC is launching a "laser focus" on tax evasion on high streets, with 350 new officers dedicated to the cause.

Tomlinson's statement that "The raids Jim mentions are not one-offs. But the first of, I hope, many in the years to come" suggests a shift in enforcement strategy. However, Macleod's reporting implies that while the government targets small businesses, the structural issues in housing and infrastructure remain largely unaddressed. The focus on tax raids on generic gift shops, while perhaps necessary, feels like a distraction from the larger, more dangerous trends of housing exploitation and environmental risk.

"The problem with London is people don't realise they're at risk. They can't see the water. They assume that the built environment will deal with nature, that there are big sewer systems that will drain the streets."

Bottom Line

Michael Macleod's piece is a masterclass in connecting disparate threads of urban life to reveal a common theme of systemic fragility. The strongest argument is the exposure of the "inverse bidding war," a loophole that renders the Renters' Rights Act largely ineffective for tenants. The biggest vulnerability in the coverage is the lack of a clear policy solution for this housing tactic, leaving readers with a diagnosis of the problem but no prescription. The reader should watch for how the government responds to these unintended consequences, particularly as the city faces the dual threats of flooding and housing instability.

Deep Dives

Explore these related deep dives:

  • Renters' Rights Act 2025

    This specific legislation is the catalyst forcing landlords to adopt the 'inverse bidding war' tactic described in the article, as it removes Section 21 no-fault evictions and alters the power dynamic between tenants and owners.

  • Lithium polymer battery

    The article identifies these batteries as the likely cause of the recycling center blaze, and understanding their specific thermal runaway mechanism explains why standard fire suppression methods often fail and why they are so prevalent in household waste streams.

  • Tax avoidance

    The piece argues that HMRC spot checks on 'dodgy shops' are more effective than planning law changes, making this topic essential for understanding the specific mechanisms of VAT evasion and the government's shifting enforcement strategy on high streets.

Sources

London landlords’ latest tactic: Inverse bidding wars

by Michael Macleod · London Centric · Read full article

We’ve spent August working on something very fun, which we should be able to unveil next week. If all goes to plan (and it’s still a massive if, we’re a tiny team, things can and do go very wrong) follow London Centric on Instagram and keep an eye on our stories to see if you can get involved.

Until then we’ve been looking into a new, totally legal tactic that is being used to try to squeeze as much rent as possible from London’s private tenants in the face of the Renters’ Rights Act: the inverse bidding war.

Scroll to the bottom for that story…

Relight my recycling fire.

Tuesday night’s enormous fire at a recycling centre in south London, next to the railway line out of London Bridge, shows the strain that such facilities are facing. No one was harmed in the giant blaze which produced smoke that could be seen across the centre of the capital. But it took 100 firefighters working through the night to bring it under control and the depot was severely damaged. The same facility also caught fire in June. Scaffolding next to the already-beleaguered structure was badly scorched this time around.

It’s too early for a definitive answer on what caused the fire in 50 tonnes of household waste, if it’s ever possible to find one. That said, when London Centric visited the site on Wednesday morning, there was no doubt in the minds of the firefighters on the scene about the most likely culprit.

“It’ll be lithium batteries,” said one firefighter, taking a break. “They get crushed and then combust. I think it started in the recycling then spread.”

It’s one thing not to clean out your plastic pots but Londoners can’t stop chucking rechargeable batteries in the recycling. Which are then destroying London’s ability to recycle.

Is this London’s most-shut-down-for-summer street?.

We enjoyed the, ahem, “robust” comments under our piece questioning whether London should shut down for August. (For the record, we haven’t taken a day off.)

But it’s clear some parts of the capital have already given up. One London Centric reader nominated Roman Road in east London, where at least five shops and cafes are closed for most of August, with signs saying the owners are on holiday.

Any advance on that?

The VAT of the land: More London dodgy shops raids on the way.

Treasury minister Dan Tomlinson ...