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What can the gospel promise?

In a cultural moment defined by economic fragility and social fracture, a new theological critique from Wayfare asks a question that cuts to the bone of modern religious life: what happens when the promise of happiness fails to materialize? The piece examines Natalie Brown's After Happiness, a work that dismantles the comforting but dangerous idea that faith is a transactional formula for success. This is not a story of simple disillusionment, but a rigorous argument that reducing the gospel to a mechanism for earthly prosperity does believers a profound disservice.

The Myth of the Formula

Wayfare reports that Brown's book traces a specific trajectory familiar to many: "After years absorbing the promise that success and happiness will come to anyone who lives the gospel, a young adult learns that personal, economic, and societal problems reveal the truth to be much more complicated." The piece highlights how this rhetoric became entrenched in the late 20th century, a time of historic optimism before the 9/11 attacks and the Great Recession shattered the illusion of inevitable progress. Brown identifies a pattern in religious discourse where leaders promised that obedience equaled joy. The editors note that in 1995, a speaker promised Saints that "joy will come to us as we keep God's commandments," while another in 2002 claimed that those who consistently do the right things "seem happy, even enthusiastic about life."

What can the gospel promise?

This framing is effective because it exposes the cognitive dissonance created when real-world tragedy strikes. The piece argues that as American optimism took a hit, the "happiness formulas" did not disappear; instead, they created a culture of silence. Brown observes that "the loss of our collective prosperity requires us to reconsider how we understand the promises made to those who follow the gospel and the ways in which we worship as a community." This is a crucial pivot. It suggests that the crisis is not just economic, but theological. When the formula breaks, the faithful are left wondering if their suffering is a sign of their own failure rather than the normal state of a fallen world.

"Culturally, Latter-day Saints have assumed that 'performing the signifiers of a happy life' was 'evidence that one is living righteously.'"

Critics might argue that emphasizing suffering risks promoting a theology of misery, but the piece counters that Brown is not advocating for despair. Rather, she insists that the gospel offers something deeper than shallow performances of prosperity. The argument gains weight when it connects this internal culture to broader American trends. The commentary notes that this "prosperity gospel" mindset echoes the work of Norman Vincent Peale, whose "power of positive thinking" influenced generations of Christian thought. In fact, the piece reveals that LDS Church leaders quoted Peale multiple times in the late 1900s, embedding his optimism into the very fabric of church teaching. This historical context is vital; it shows that the "happiness formula" was not an organic theological development but a cultural import that failed to account for the complexities of human experience.

The Cost of Silence

The most striking element of the coverage is how it links theological assumptions to tangible human costs. Wayfare reports that Brown highlights how these formulas led to self-silencing, where admitting unhappiness was viewed as a lack of faith. The piece details how Brown herself faced criticism for being "negative" or "a complainer" simply for acknowledging unpleasant experiences. This is not just about feelings; it is about the erasure of genuine human struggle. Brown argues that "rejection and persecution cut through LDS history," yet the modern narrative often ignores this reality in favor of a sanitized version of faith.

The commentary draws a powerful parallel between Brown's personal narrative and the scriptural record. Brown pairs her own doubts and losses with those of the prophet Nephi, who maintained faith despite "family dysfunction, financial ruin, and prolonged homelessness." The piece quotes Brown's conclusion: "Our task... is the same one given to our fathers before us: that we keep moving forward with faith on a path that is often disappointing and yet full of solace if we are willing to give up our scripts and let God prevail." This reframing is essential. It shifts the focus from achieving a specific outcome to enduring the process with integrity. It suggests that faith is not a shield against pain, but a companion through it.

Gender, Economics, and the Impossible Script

The coverage also tackles the intersection of theology and economics, specifically regarding gender roles. Wayfare notes that the assumption that a family's happiness depends on a mother staying home is no longer economically feasible for many. Brown points out that "the twentieth-century Mormon feminist question of whether women could or should balance career and family reads like a luxury of the past in our less prosperous times." This is a sharp critique of a theology that ignores material reality. The piece argues that working outside the home is often an economic necessity, not a choice, and that the pressure to conform to outdated scripts creates impossible burdens for women.

Brown's analysis is comprehensive, noting that "it is impossible to root happiness in formulas of gender roles or career choice; there's just too much that's out of our control." This is a sobering reminder that faith communities cannot dictate economic outcomes. The piece acknowledges that while Brown's focus is primarily on American Mormonism, the implications are global. It notes that "many of the cultural norms that we experienced as being synonymous with living the gospel were never possible outside of the United States." A counterargument worth considering is whether the book's heavy focus on the American context limits its applicability to the global church, where economic pressures and cultural norms differ vastly. However, the piece suggests that the American experience serves as a critical case study for how prosperity theology can distort faith in times of crisis.

"Tragedy... is the normal state of affairs in the Book of Mormon."

Bottom Line

The strongest part of this argument is its unflinching refusal to separate faith from the messy realities of economic and personal crisis, offering a theology that sustains rather than silences the suffering believer. Its biggest vulnerability lies in its heavy reliance on an American context, which may obscure how these dynamics play out in the global church where the "happiness formula" looks different. Readers should watch for how religious institutions adapt their messaging as the gap between prosperity promises and lived reality continues to widen.

Deep Dives

Explore these related deep dives:

  • Harald Slott-Møller

    The article uses Slott-Møller's 1908 painting 'A Young Woman Watching a Bonfire at St. John's Eve' as a visual anchor to juxtapose the historical optimism of the late 19th/early 20th century with the modern crisis of faith described in the book.

  • Ruth Stafford Peale

    This obscure organization founded by Norman Vincent Peale is the direct institutional source of the 'formula for happiness' rhetoric that the article critiques as having seeped into Latter-day Saint discourse.

  • Prosperity theology

    The article explicitly identifies a 'prosperity gospel' mindset within Mormon culture; this Wikipedia entry explains the specific theological mechanism that equates financial success and health with divine favor, providing the necessary framework to understand Brown's argument about 'happiness formulas'.

Sources

What can the gospel promise?

by Various · Wayfare · Read full article

After Happiness: Living with Faith in a Time of Crisis By Natalie Brown Greg Kofford Books, 2026

At the heart of Natalie Brown’s new book After Happiness is a trajectory that will feel familiar to many readers: After years absorbing the promise that success and happiness will come to anyone who lives the gospel, a young adult learns that personal, economic, and societal problems reveal the truth to be much more complicated. This is not to say that After Happiness is a story about disillusionment. Rather, After Happiness is a declaration that faith—and faith communities—can withstand heat and hurt and turmoil, and that reducing the gospel to a formula for success does believers a disservice.

After Happiness combines elements of multiple genres—part memoir, part theology, and part cultural criticism. Brown opens her book in the late 1990s and early 2000s, at a time of historic optimism (before the War on Terror and the Great Recession), plus personal optimism as she prepared to start college. In this era, Brown notes, “formulas for happiness that were specific to post-war America” had become a key lens through which Latter-day Saints viewed their experience of gospel living in the late twentieth century (8). Brown quotes many general conference sermons to illustrate a pattern that she identifies as “happiness formulas.” For instance, in 1995, Lynn A. Mickelsen promised Saints that “joy will come to us as we keep God’s commandments.” And in 2002 Richard G. Scott observed that “some individuals go through life consistently doing the right things”; as a result of this faithfulness, Scott claimed, “[t]hey seem happy, even enthusiastic about life” (21). The positive correlation is clear in each conference quote: Commandment keeping and gospel living bring happiness and success. Brown follows this rhetoric in Latter-day Saint discourse into the 2020s, highlighting the lasting impact of “happiness formulas” on Mormon thought.

Notably, the formulas continued to appear in conference talks even as American optimism took a hit as the twenty-first century opened. Threats to optimism came in many forms, including political turmoil (notably the September 11th terrorist attacks, wars, and partisan divisions), economic crises (especially the 2008 market crash and its aftermath), and a pandemic that endangered human health and relationships. Each of these crises, Brown argues, revealed cracks in the “prosperity gospel” mindset that had seeped into Mormon culture. Whereas

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