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When building a brand-new city doesn’t go as planned

Jason Slaughter dismantles the romantic notion that the solution to urban dysfunction is simply to start over with a blank slate. His on-the-ground reporting from South Korea reveals a stark truth: even the most technologically advanced, "green" cities can fail if they are designed for cars rather than people. This isn't just a travelogue; it is a critical case study in why political will and human-centric design matter more than architectural renderings or sustainability certifications.

The Illusion of the Green Utopia

Slaughter begins his investigation in Songdo, a city built on reclaimed land and marketed as a "lowcarbon smart city." The pitch was compelling: a place where 40% of the space is dedicated to parks, buildings are LEED-certified, and mixed-use neighborhoods are connected by bicycle paths. Yet, the reality on the ground tells a different story. Slaughter writes, "This place was not so great, so I decided to walk towards the park... But unfortunately, that was about it for the nice parts. Everything else I saw in Songdo was pretty terrible." The author's experience highlights a common pitfall in modern development: the disconnect between the aesthetic vision presented to investors and the lived experience of residents.

When building a brand-new city doesn’t go as planned

The core of Slaughter's argument is that the failure of Songdo is not technological but political and financial. The city was financed through public-private partnerships, a model that prioritizes profit over public good. As he notes, "While the eco-friendly smart city may be a great marketing pitch, the ultimate goal is to make a profit." This financial structure incentivizes developers to stick to the status quo—specifically, car-centric design—because it is the safest bet for wealthy investors. Slaughter observes that the executives approving these projects are "the type of people who drive everywhere," leading to a city that feels "very corporate and sterile, but also surprisingly car friendly."

One of the fundamental problems with creating a new city from scratch is how to finance its construction... private companies are generally not willing to take on the risk of building something totally new, which usually means sticking to the car-centric status quo.

Critics might argue that Songdo is still a work in progress, with parts of the city still under construction, and that early impressions may not reflect its long-term evolution. However, Slaughter's point stands that the foundational design choices—wide arterial roads, massive parking lots, and pedestrian barriers—are baked in and difficult to reverse. The city was built to look good from a drone, not to function as a human habitat. Slaughter captures this perfectly: "It is so gross that Songdo was pitched as this futuristic green LEED-certified smart city. And yet, they built it to be so car friendly that everybody drives everywhere."

The Power of Incremental Design

In stark contrast to Songdo, Slaughter finds success in Sandbong, a new town built in the 1990s to address a housing shortage. Here, the design philosophy was different: residential areas were connected by car-free paths, and streets were narrow enough to force drivers to slow down. Slaughter describes the difference immediately: "After coming down the ramp from the bridge, I had to cross this one small street. And it was immediately obvious that this was a place where people come first, not cars." The absence of traffic lights and the presence of raised crossings demonstrate that safety and walkability can be achieved through simple, low-tech interventions.

The author argues that the key to Sandbong's success was its focus on human interaction rather than vehicle throughput. He notes, "This really shows how the right kind of development allows for so much more human interaction and community building that would not be possible in a place full of wide roads and cars." The presence of small shops, farmers markets, and playgrounds creates a vibrant street life that Songdo lacks. Slaughter's observation that "when it comes to slowing down drivers, physics always works better than signs" underscores the effectiveness of design over regulation.

This place immediately felt so much more alive than anywhere I went in Songdo. Needless to say, there were hundreds of people out because this is an enjoyable place to be.

While Sandbong is not without flaws—surrounded by wide roads and featuring surface parking—it proves that new towns can be built with people in mind. The success of this model suggests that the problem is not the concept of building new cities, but rather the priorities of those who fund and design them. Slaughter's comparison serves as a powerful rebuttal to the idea that modern urban planning is inherently flawed; instead, it points to a specific failure of vision in projects like Songdo.

The Future of Urban Development

Slaughter's final stop in Pangyo, a high-tech hub connected by a new high-speed commuter train, offers a glimpse of what a balanced approach might look like. The station exits directly into a pedestrianized park, and the surrounding area integrates residential buildings with green spaces. This design choice reflects a shift toward prioritizing transit and walkability. Slaughter writes, "I am a firm believer that exits from any train or metro station should be in a pedestrianized area whenever possible, and this is a great example of that done well." The integration of the GTX high-speed train line demonstrates how infrastructure can support a more sustainable urban model.

However, the author cautions that even successful projects like Pangyo are not perfect. The city still relies on narrow streets and surface parking, and the broader context of South Korea's car culture remains a challenge. Slaughter's journey through these three cities reveals a nuanced truth: building a new city is not a magic bullet. It requires a deep commitment to human-scale design, a willingness to prioritize public space over private profit, and the political will to challenge the status quo.

The problems of urban planning aren't technological, architectural, or logistical. They're political.

Critics might note that the success of Sandbong and Pangyo is partly due to their timing and specific local context, which may not be easily replicable in other regions. Additionally, the reliance on public-private partnerships in Songdo is often seen as a necessary evil for funding large-scale infrastructure. Slaughter acknowledges these complexities but maintains that the human cost of getting it wrong is too high to ignore.

Bottom Line

Jason Slaughter's reporting delivers a crucial lesson: the blueprint for a successful city is not found in green certifications or high-tech gimmicks, but in the simple act of designing for people. The strongest part of his argument is the direct comparison between the sterile, car-dependent Songdo and the vibrant, walkable Sandbong, which proves that the choice between these models is a political one. The biggest vulnerability in the argument is the assumption that political will can easily override entrenched financial interests, a challenge that remains formidable. Readers should watch for how other nations attempt to balance the need for rapid urbanization with the demand for livable, human-centric spaces.

Sources

When building a brand-new city doesn’t go as planned

by Jason Slaughter · Not Just Bikes · Watch video

There are a lot of problems with today's cities, and they'll take a lot of work to fix, though some of them will take more work than others. Faced with such a monumental task, I sometimes see people claiming we should just build new cities instead. But the truth is, it's still easier to improve existing cities than to create new ones from scratch. Because ultimately, the problems of urban planning aren't technological, architectural, or logistical.

They're political. There are some times though when building new cities might be justified, especially when there's a shortage of housing or office space for a rapidly modernizing population. And that's exactly what happened in South Korea. Several Shindoshi, literally translated as new towns, have been built over the past few decades.

So, while I was in Korea, I decided to visit a few of them. Actually visiting these places and experiencing them in person gave me a totally different understanding of what they're like compared to just reading about them. And I think they highlight some of the challenges of building completely new towns and cities. Because while some of these places are pretty great, there are others that probably sounded better on paper.

I've been to South Korea many times before, but it was always for business travel, so I never had a chance to explore on my own. It was really nice to finally visit Korea for the first time without having to spend all day in meetings at Samsung. And no, I don't speak Korean. I spent my years of business traveling learning Mandarin Chinese and living in Taiwan instead.

So, I will almost certainly pronounce these town names incorrectly. If you have a problem with my Korean pronunciation, go watch something else. The first new town I wanted to visit was Songdo, a new modern green, lowcarbon smart city built on reclaimed land in the Inion free economic zone. It's located about 30 km southwest of Seoul near Inion airport and about an hour away by public transit.

Most of the buildings here are leadcertified, a sustainable building rating system. And a core goal of this new town was to promote green and lowcarbon growth. I read that 40% of the space in Songo was dedicated to parks and green space and the whole town is made up of mixeduse neighborhoods connected by bicycle paths. That all sounds pretty ...