← Back to Library

Taylor lorenz: Memes, masks and dark money

In online spaces, irony acts as a gateway drug. That's the core argument Taylor Lorenz makes in a revealing conversation about how internet culture has become a testing ground for political radicalization.

The journalist and content creator spent three weeks being attacked by right-wing commentators who claimed she secretly controls the internet, takes dark money from Republican groups, and is a covert MAGA. The conspiracies were so absurd that Lorenz says she found them genuinely funny—though not entirely harmless.

Taylor lorenz: Memes, masks and dark money

The Edging Experiment

What concerned Lorenz most was how online irony functions as a beta test for positions people might not publicly admit. During Trump's first presidency around 2015-2016, there was a surge in what she describes as "edging"—people posting increasingly extreme content to see how it lands.

"They would be like, 'Oh, we're just doing it all ironically,'" Lorenz told host Joshua Cinderella. "The edging in like 2016."

She believes most people using ironic slurs and edgy memes genuinely held those views—and that irony poisoned itself over time. After Charlottesville, many backed off entirely. But the pattern persisted: people ironially posting extreme content eventually calibrated their actual political positions through these tests.

You're kind of piloting yourself into it. Like you're going down the road.

The difficulty is determining where irony ends and genuine commitment begins. When someone posts inflammatory material up to "the edge of the terms of service," Lorenz argues, we can reasonably assume they hold those views privately—even if they claim it's a joke.

The Bernie-to-MAGAnet Pipeline

Lorenz also observed a specific radicalization pattern among young men who supported Bernie Sanders and then shifted far right. She describes people who understood oppression only through their own labor exploitation—and therefore couldn't develop solidarity with other marginalized groups.

"They view those things as secondary issues to this fundamental problem of labor or exploitation," she said. "And I think that those types of men were very easily radicalized to the right."

This group became susceptible to what Lorenz calls "populism slop"—the economic grievance that then gets weaponized around cultural issues by the right.

The Murder of Brian Thompson

The conversation turned darker when discussing public response to the alleged murder of CEO Brian Thompson by Luigi Manion. Lorenz says she felt "joy" that people were finally acknowledging the barbaric nature of for-profit insurance—but she's uncertain whether it will lead to systemic change.

She notes this represents a broader breakdown not just in liberal norms but in lawfulness itself. The clearest implication: public support for someone being murdered now appears in some circles.

There's been a general consensus among decision-makers about equal liberties, the value of the individual. And then when you see something rising that calls itself the Dark Enlightenment—power is self-limiting—they don't care about these things.

Lorenz sees signs pointing toward politics that look more like the 1920s than the 1960s—a reference to the fascism and instability of that era.

The Dark Money Debate

The controversy around dark money in media is real, Lorenz acknowledges—but she says it's been mischaracterized. Critics have claimed certain outlets are "demonetized" or that dark money groups are secretly controlling content. She pushes back: these programs aren't secret, they're legal, and the funding relationships are often misunderstood.

Her point: we should apply the same scrutiny to left-leaning funding as right-leaning funding—not pretend it doesn't exist when convenient.

Counterpoints

A reasonable counterargument is whether posting edgy memes actually indicates genuine political commitment or simply reflects young people testing boundaries. Critics might note that teenagers naturally push against limits, and holding them to adult standards of political consistency misses developmental psychology entirely. Additionally, the "edging" argument could justify silencing online speech that critics see as protected humor rather than harmful ideology.

The dark money critique also assumes all funding equally influences coverage—which may overstate journalistic integrity concerns when most outlets maintain editorial independence regardless of donor influence.

Bottom Line

Lorenz's strongest contribution is documenting how internet irony functions as a radicalization pipeline—where boundary-testing becomes actual belief. Her vulnerability is the argument's direction: are we describing a phenomenon or prescribing who should be scrutinized? The piece's real tension lies in whether online edginess reveals ideology or simply represents cultural play. That ambiguity makes this conversation essential for anyone trying to understand how digital spaces shape political identity.

Deep Dives

Explore these related deep dives:

Sources

Taylor lorenz: Memes, masks and dark money

by Doom Scroll · Doom Scroll · Watch video

They went on this like three-week tirade saying a bunch of right-wing conspiracy theories about me. >> What's your favorite? >> Oh my god. Well, just basically that I like I control the internet.

I'm secretly taking dark money. They said I'm a secret MAGA, Republican and they found when I >> of all people >> they found when I like >> That's good. >> Yeah, it was it was like it was really funny. Somebody was sharing some screenshots.

She's a secret Republican and I'm sure people will be in the comments. Those aren't conspiracies. Some of them very much are you guys. Okay, >> we're long since demonetized, so go ead.

>> Yeah. Okay. >> Welcome to Doomscroll. I'm your host Joshua Cinderella.

My guest is Taylor Loren, a journalist, author, and content creator. So 90 influencers, what was your sense given the because there's a range, right? Some of them are very big, some of them are proportionately small. >> What percentage of their income would you say that funding allots?

So what percentage of their income does that funding make up? So for example, if someone is 10% dependent on funding they're getting from a dark money group, if they take it or leave it or they say, "I don't like these guidelines. I'm going to do whatever," they're not suffering that much. If they are 80% of their income dependent on dark money, then they really can't deviate from the script.

So what was your sense of like up and down this scale, how much of people's income is this money making up? It's so funny because you had people like Brian Tyler Cohen, David Pacman, these people with millions of followers that are subscribers that are in this program, but then a lot of the other people, if you look at people who are noted in the article and look at, oh, well, who only has a couple hundred thousand followers, >> those are the people where they're like it, I would imagine >> they really need it. Yeah. >> I would imagine that they really need this money and those are the people, especially one really wacko woman that has been the most vocal.

And so and they have been sort of the most and this one woman who was going totally ballistic and I was like oh she must be getting this ...