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Musa al-Gharbi delivers a stinging diagnosis of why well-intentioned elites consistently fail to persuade the public, arguing that their political postures are driven by self-expression rather than strategy. The piece is notable not for predicting election results, but for exposing the structural insulation that allows symbolic professionals to prioritize moral purity over the actual survival of the causes they claim to champion. In a landscape obsessed with messaging, al-Gharbi suggests the problem isn't the message itself, but the disconnect between the messenger and the audience.

The Cost of Insulation

Al-Gharbi begins by grounding his argument in the brutal reality of political power, citing sociologist Max Weber to remind us that politics is ultimately about "violence, coercion and expropriation." Yet, he argues, the modern elite class is largely shielded from these consequences. As al-Gharbi writes, "Those people and their problems are largely abstractions for us—little more concrete than the principles we are trying to score points for." This framing is crucial because it shifts the blame from individual malice to a systemic lack of accountability. When the people making decisions don't face the fallout of their choices, the incentives shift from pragmatism to performance.

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The author illustrates this with the 2024 election, noting that despite polling clearly showing that "democracy is on the ballot" was a losing message, the campaign doubled down on it. Why? Because it was the narrative that felt most satisfying to the architects of the strategy. Al-Gharbi observes that party activists "regularly go off script and deliver political messaging that is persuasive and satisfying to them personally, with little regard for the available information on what might resonate with others." This is a devastating critique of the current political class: they are playing a sport where the score is measured in moral validation rather than actual votes. Critics might argue that defending democratic norms is a non-negotiable imperative regardless of polling, but al-Gharbi's point stands that when the "good guys" ignore the priorities of the voters needed to win, the result is often the very outcome they fear.

Those people and their problems are largely abstractions for us—little more concrete than the principles we are trying to score points for.

The Theater of Cultural Production

This dynamic extends beyond the ballot box into the culture industries, where al-Gharbi identifies a similar lack of "skin in the game." He points out that inserting overt political messaging into films and games often causes them to fail commercially, yet the creators face no career penalty. "There is little career accountability for those who insert financially destructive moral and political content into works," he writes. Instead, professionals can "chronically kill the products one touches while successfully painting yourself as a valuable contributor nonetheless."

The argument here is that the primary audience for these cultural products isn't the general public, but the creator's peers. The goal is to signal virtue within a specific professional circle rather than to persuade a broader audience. Al-Gharbi notes that for many, "if they had to choose between a non-woke blockbuster versus a product that aggressively pushes progressive politics but fails commercially – they'd choose the latter, no contest." This reveals a profound irony: in the pursuit of radical change, these actors often render their work politically sterile by ensuring only those who already agree with them consume it. A counterargument worth considering is that art should challenge audiences even if it risks alienation, but al-Gharbi's data suggests that when the goal is persuasion, alienation is a strategic failure, not a badge of honor.

The Human Cost of Epistemic Arrogance

The piece takes a darker turn when al-Gharbi connects these abstract failures to tangible human suffering. He examines the "March for Science" following the 2016 election, where scientists engaged in political activism that ultimately eroded public trust in expertise. "The people who grew most alienated from scientists in the leadup to the pandemic were the same people who ended up shifting towards the GOP," al-Gharbi notes. The consequence was not a victory for truth, but a reduction in vaccine uptake among vulnerable populations.

Al-Gharbi makes the chilling connection that "there are people who are dead today who may have survived the pandemic if experts and their cheerleaders hadn't engaged in alienating behaviors." This is the most powerful section of the commentary, as it moves from political strategy to the literal life-and-death stakes of Weber's definition of politics. The author argues that citizens want scientists to be "honest brokers" rather than "epistocrats dictating to people what they should think or feel." By prioritizing their own moral stance over the role of trusted advisors, the scientific community inadvertently contributed to the very outcomes they sought to prevent. The tragedy is that the costs were borne disproportionately by the marginalized groups these experts claimed to represent, while the experts themselves remained insulated.

There are people who are dead today who may have survived the pandemic if experts and their cheerleaders hadn't engaged in alienating behaviors.

The Unchanged Path Forward

Despite the looming return of the executive branch to a more adversarial stance, al-Gharbi refuses to pivot his analysis. He addresses the pressure to self-censor or to focus solely on opposing the new administration, stating firmly that "Trump's reelection doesn't change much of anything for how I plan to go about my work." His reasoning is that the structural dynamics of symbolic capitalism—the insulation, the lack of accountability, the preference for purity over pragmatism—remain constant regardless of who holds the White House.

He argues that the core issue is not the political opponent, but the internal logic of the symbolic professions themselves. "These moral and political projects often come at the expense of their empirical projects," al-Gharbi writes, suggesting that the failure to understand the electorate is a chronic condition, not a temporary glitch. The author insists that the solution isn't to fight harder for the same ineffective strategies, but to recognize that "symbolic capitalists tend to be far out of synch with most other Americans." This refusal to adapt to the immediate political weather, while perhaps frustrating to those seeking a unified front, offers a rigorous consistency that is rare in political commentary.

Bottom Line

Al-Gharbi's strongest contribution is his unflinching identification of the "skin in the game" deficit that allows elites to treat politics as a form of self-expression rather than a tool for governance. The argument's greatest vulnerability lies in its potential to be read as a justification for inaction; however, the author makes a compelling case that inaction born of strategic clarity is superior to action born of moral vanity. Readers should watch for whether the symbolic professions can ever break this cycle of insulation, or if the disconnect between the elite and the public will continue to deepen with catastrophic consequences.

There are people who are dead today who may have survived the pandemic if experts and their cheerleaders hadn't engaged in alienating behaviors.

Sources

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In his “vocation lectures,” sociologist Max Weber stressed that, at bottom, politics ultimately comes down to violence, coercion and expropriation: who gets to enact these, against whom, under what conditions, and towards which ends.

I have personal experience with how the stakes of politics are ultimately life and death, and this completely transformed my work. However, under typical conditions, most symbolic capitalists are insulated from the actual consequences of politics. As I put it in We Have Never Been Woke (p. 201-202):

“The government programs on the table for being cut or painfully restructured aren’t usually ones that we directly rely on; it is generally not our jobs being automated or outsourced; our neighborhoods are not being hollowed out by economic forces, ravaged by drugs, or plagued with crime and blight; it’s not our children getting caught up in the criminal justice system, deployed into a war, or staring down especially grim life prospects. “Those people” and their problems are largely abstractions for us—little more concrete than the principles we are trying to score points for, or the hypothetical future generations for whom our symbolic advocacy, we assert, will somehow pay off.”

This lack of “skin in the game” allows us to approach politics as alternatively a sport, a holy war, or a means of self-expression. It lets us feel comfortable seeking purity over pragmatism, engaging in political behaviors that may cost us influence, or undermine the institutions or causes we associate with, but that seem worth doing anyway because they feel good for us.

For example, there is abundant data showing that mainstream symbolic capitalists are out of touch with most other Americans on political and moral issues, have pretty bad instincts for what messaging will resonate with “normie” voters, and are quite resistant to recognizing just how extreme and alienating we actually are. However, even when political practitioners exercise discipline in identifying and refining messages that should play well with the masses, party activists and representatives regularly go “off script” and deliver political messaging that is persuasive and satisfying to them personally, with little regard for the available information on what might resonate with others.

We saw this play out in 2024, when Democrat-aligned polling consistently showed that the “democracy is on the ballot” messaging was their weakest strategy for moving voters. Nonetheless, the Harris campaign, her surrogates and supporters hammered this message home aggressively, at the expense ...